About us
About Us
Our Philosophy
"Made to Move" drives everything we do. From design, marketing, fulfilment, and customer service, all the way to our athletes and partners. We are Made To Move; let's be the brand that enables it.
Burnt Studios® was founded by Pierre Cronje & Andriana Cronje. The brand was born from their vision to blur the lines between their two passions: fitness and fashion.
Our Mission
To create the greatest premium activewear in the game by being 100% customer-focused, while actively pushing the boundaries of the functional fashion space through innovation and passion in all departments of the brand.
Our Vision
We will be the greatest global brand to ever come from South Africa.
Our Growth
2018: In August, Pierre and Andriana combined their passion for fitness and fashion to create a brand focused on high-quality, stylish performance activewear. By November, they had relocated operations to Cape Town.
2019: In January 2019, Burnt shipped its first products after opening pre-orders on 26 December 2018. By October, Burnt held its first pop-up in Stellenbosch, marking a modest yet significant step in response to the growing demand for a physical presence.
2020: In January, Burnt Fit launched gym and home training programs. Despite COVID-19 challenges in February, Burnt thrived, as noted by co-founder Pierre. By September, Burnt moved to a new office and warehouse in Woodstock. October saw the hiring of their first employee, and November’s Black Friday chaos led to sales surpassing the first year’s total revenue by 1 PM.
2021: In January, Burnt launched Hope Exchange Feed5000, giving a meal to the less fortunate for every Black Friday order. July introduced the successful Active Jewellery line. By September, we moved to a larger warehouse, and in October, we leased our first retail store. November saw the launch of Burnt Run Clubs, with over 1,000 runners joining. By December, our team grew to 8.